If I’m “about” anything, it’s to promote the idea of: Happiness for Everyone.
Sounds idealistic, you might be saying, but I don’t care what you think. Because, well, this mission makes me happy.
One area in which I attend to this idealistic mission – and I admit I picked a tough venue – is: The [...]
Happy Anniversary to Me!
In two days, on July 10th, I celebrate my eighth year in business. Yippee!
I’ve come a long way, baby, and wanted to share with you eight (of many!) lessons I’ve learned on the journey. Some taught to me by others, some discovered the hard way.
Employ the 96-minute rule. I learned this from [...]
Did you know that having regular massage can improve your business? It can, and there is even scientific proof!
A study by the Touch Research Institute at the University of Miami compared workers who received massage with workers who were asked to relax and close their eyes for the same period of time. Those receiving the [...]
The trick to writing riveting and persuasive marketing copy is simply this: Know – and I mean really know, your audience – and get over there into their shoes and talk with them, not at them.
This age-old marketing truism makes a lot of sense and it works. And yet, I encounter so many blogs, websites, [...]
They made this mess. It’s their fault. If it weren’t for them…. Oh, there are so many ways to invoke blame!
Here’s the raw truth about blame: In the moment, it seems so easy and natural to lay blame on others. But operating from a stance of blame is as harmful to yourself than it is [...]
Into which camp does your business fall?
You don’t have a logo, but wish you did
You don’t have a logo, and could care less
You have a logo, but have a hunch it’s not quite “it”
You have a logo that you love
Whether you are thrilled, disgruntled or mystified by the whole logo piece of your business, it’s [...]
I truly get off on witnessing a talent shared and embraced. It’s a beautiful thing.
Let’s start with dog competitions. I swear, I cry at dog shows and agility trials. There is something about seeing the natural instincts of a particular breed come to life that makes me weep.
I once watched a television show where puppies [...]
Polite drivers are dangerous.
Let me rephrase that: Drivers who bend traffic rules to demonstrate their politeness are dangerous.
In my town of Atlanta, GA, I see this all the time. Just yesterday I approached an intersection a few seconds after another car had arrived. It was just the two of us. The other car had clearly [...]
Many entrepreneurs ask me, “How do I get started? Where do I begin with marketing?”
I often see businesses spend a great deal of time and money on logos, websites, mailers and other tangible items, only to regretfully discover later that they somehow missed the mark. And now, businesses are jumping onto the social media bandwagon [...]
Resolutions schmezolutions!
That’s the conclusion I came to years ago when I vowed never to waste my energy on New Year’s resolutions again.
I’ve just never had much success with making resolutions — typically they felt like an external goal I was trying to reach, sometimes realistic and sometimes not. Usually it felt more like a “should” than [...]
