If you want to build a house, do you start with a hammer? No, you start with your vision of the house – the floor plan, the interior and exterior style, the materials, and even the landscaping. The hammer is simply one of many tools to help you execute your vision. Same goes with using social media [...]

The trick to writing riveting and persuasive marketing copy is simply this: Know – and I mean really know, your audience – and get over there into their shoes and talk with them, not at them. This age-old marketing truism makes a lot of sense and it works. And yet, I encounter so many blogs, [...]

Into which camp does your business fall? You don’t have a logo, but wish you did You don’t have a logo, and could care less You have a logo, but have a hunch it’s not quite “it” You have a logo that you love Whether you are thrilled, disgruntled or mystified by the whole logo [...]

Many entrepreneurs ask me, “How do I get started? Where do I begin with marketing?” I often see businesses spend a great deal of time and money on logos, websites, mailers and other tangible items, only to regretfully discover later that they somehow missed the mark. And now, businesses are jumping onto the social media [...]