Entrepreneurs

7 Ways to Make Sure your Logo is Driving (not Draining) Your Business

Apr 13th, 2010 | By Martha Carnahan | Category: Entrepreneurs, Marketing Magic

Into which camp does your business fall? You don’t have a logo, but wish you did You don’t have a logo, and could care less You have a logo, but have a hunch it’s not quite “it” You have a logo that you love Whether you are thrilled, disgruntled or mystified by the whole logo [...]



Fetching? Guarding? Herding? What’s Your Natural Talent?

Mar 18th, 2010 | By Martha Carnahan | Category: Declare Your Brilliance, Entrepreneurs

I truly get off on witnessing a talent shared and embraced. It’s a beautiful thing. Let’s start with dog competitions. I swear, I cry at dog shows and agility trials. There is something about seeing the natural instincts of a particular breed come to life that makes me weep. I once watched a television show [...]



Take Your Right of Way!

Feb 24th, 2010 | By Martha Carnahan | Category: Entrepreneurs, Take Charge

Polite drivers are dangerous. Let me rephrase that: Drivers who bend traffic rules to demonstrate their politeness are dangerous. In my town of Atlanta, GA, I see this all the time. Just yesterday I approached an intersection a few seconds after another car had arrived. It was just the two of us. The other car [...]



Get Clear about Your Core Marketing Message

Feb 10th, 2010 | By Martha Carnahan | Category: Entrepreneurs, Marketing Magic

Many entrepreneurs ask me, “How do I get started? Where do I begin with marketing?” I often see businesses spend a great deal of time and money on logos, websites, mailers and other tangible items, only to regretfully discover later that they somehow missed the mark. And now, businesses are jumping onto the social media [...]



I Heart Engineers

Apr 24th, 2009 | By Martha Carnahan | Category: Declare Your Brilliance, Entrepreneurs

When I worked for an A/E (that’s Architecture & Engineering) firm as director of corporate communications, I had the privilege of learning what engineering is really all about. On the surface, engineers seem like logical, rational-thinking, super smart people. And they are!  But engineers are also highly creative and intuitive, full of imagination. They see [...]



This May Get Me Kicked Out of Coaching

Mar 1st, 2009 | By Martha Carnahan | Category: Entrepreneurs, Fresh Energy

You know coaching has made it to the “mainstream” when comedians are poking fun at it. I got a big kick out of this clip from The Daily Show from a few years back. Some separate Executive Coaching from Business Coaching from Life Coaching. I believe the lines are blurred — anyone with a life [...]