Professional Services Marketers are keenly tuned in to production mode, there’s no doubt.  My business partner and co-developer of the Marketer as Leader program, Jodie Charlop, NCC, co-wrote an article with me that appears in the July ‘09 issue of the Legal Marketing Association Southeastern Chapter newsletter.

Production “trap” implies there just might be an escape hatch. Could it really be?  Yes, absolutely! I implore you to take a small break from your piles of work and read this article very carefully. Your career — and your ultimate happiness — are at stake.

CAUTION: This article will challenge your thinking. You may be uncomfortable. You may feel nervous.  Good!

Marketers strive to prove their value through hard work and high production. But based on the simple principle of supply and demand, if you are you too accessible and over producing, are you in reality driving down the value of your professional stock?

Do yourself a favor and read the article, Overcoming the Production Trap, hot off the e-press. I’m dying to know what you think!